Joico is a company run by Sara Jones. This woman is well known in the industry and has over 30 years of experience. She started her career as a hairdresser and started training early in her career. She eventually grew to top positions within various large companies. Thanks to all her background, she has formed a unique vision that makes her believe in offering quality products in combination with good education. Joico supports the hair salons with the latest groundbreaking techniques to continue to improve the products. Whether you use Joico 's products in the salon or at home, Joico brings out the best in your hair. After 30 years , Joico 's products are sold worldwide in more than 65 countries.