Joico is a company run by Sara Jones. This woman is well known in the industry and has over 30 years of experience. She started her career as a hairdresser and started training early in her career. Eventually she grew to top positions within various large companies. Thanks to all her background, she has formed a unique vision that makes her believe in offering high-quality products in combination with good education. Joico supports the hairdressing salons with the latest breakthrough techniques to continue improving the products. Whether you use Joico products in the hair salon or at home, Joico brings out the best in your hair. After 30 years , Joico products are sold in over 65 countries worldwide.