Joico is a company which is led by Sara Jones. This woman is known in the industry and has over 30 years experience. She began her career as a hairdresser and began early in her career to give training. Eventually, they moved on to senior positions within several large companies. Thanks to its background, she has formed a unique vision which makes her believe in providing quality products in combination with good education. Joico supported the salons with the latest groundbreaking technologies in order to continue to improve the products. Whether used in the salon or at home the products of Joico, Joico brings out the best in your hair up. After 30 years Joico products are sold worldwide in more than 65 countries.