The new professional brand iAM4u was born in Italy with more than thirty years of experience in the hair care industry from its founders.

Innovative, sexy with charm and effective, iAM4u combines the continuous research of advanced technologies and the highest attention to details. Its Italian design, practical yet elegant, can satisfy the most demanding customers. Our mission is to create hair care products that really do what they say, respecting the environment and preserving the beauty of the hair.

To achieve this: we are constantly researching new technologies. We use the best raw materials. We focus on hair health. Our key concept is innovation. At iAM4u we believe in 'marketing the truth' because we love transparency and we want to create a relationship of trust between us and our customers. Raw materials are chosen from the best to get the best result, following a vision that goes beyond the commonly misused concept of 'organic' today. We strive for effectiveness and performance. Our motto is "products that do what they say".