In the past, hair salons were only focused on the man. Here the interior and the range of products were completely tailored to the male customers. But as men got more and more hair they could no longer go to these traditional men's hair salons. Men increasingly visited women's hair salons and that is how unisex hair salons came into being in the 80's and 90's. In 1994, David Raccuglia founded the American Crew brand. Raccuglia had been teaching hairdressers worldwide for years and decided it was time for a new challenge. He founded a hair salon in Chicago. The salon was successful, but David Raccuglia noticed that his male customers were not really products on the market that were specifically aimed at the needs of the man. He decided to jump into this gap and set up a brand with male products called American Crew. Today, American Crew has become the best-known brand of hair products exclusively for men in the United States. American Crew currently has the most complete product line for the man. The products are easy to use and are not tested on animals.

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