ACUMEN

This American Crew Acumen is a care and styling series for demanding men. It is a premium concept from the famous brand American Crew. This starts with shaving, including the subsequent facial care and styling. Inspired by the barber shop, there are mainly pomade to shape the hair. The stylist David Raccuglia had the idea for his company as early as the mid-1990s. He had the vision that men would also like extensive care and would also like to experience the quality of the salon at home. The brand has been on the market for more than 20 years. Classic products are combined with new formulas and textures. The AC complex Acumen is a patented active complex. It contains various vitamins and antioxidants. In addition, there are cranberry extracts. They help protect it. The cocktail of various nutrients is precisely tailored to the needs of men and their hair or scalp. The Classic Pomade is suitable for the classic look of combed back hair. At the same time, it can contribute to more control, gloss and texture. The Nourishing Cream Pomade has a creamy texture and is not only stylish, but also nourishes. It creates a natural look with a light grip. A discreet shine ensures that the hair looks healthy without weighing it down. The counterpart is the Firm Hold Grooming Cream. It has a particularly strong grip, but very little shine. It is also enriched with the vitamin mix and nourishes the hair fibers. In this way, many different hairstyles are possible, from casual to precisely styled. The pomades can also be used depending on the occasion or mood of the day. They can be used for shorter or slightly longer hair. They are processed and distributed on dry hair. It is best to start with a small amount, which can be intensified as needed. Even after exercise, the handy styling products help to get the hair in shape quickly.

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